BackYard - a true RetroPublished 20.09.2017
Born in Copenhagen
BackYard is the latest actor on the fashionable international sneaker scene.
Allthough brand new it is dressed in a classic , tested and well fitted last. The range is build round a shoe which under a different brandname has been on the market since 1962 – it has thus succesfully proved itself for more than 50 years satisfying demands from trendy consumers all over Europe. Originally created as a sportsshoe for the CZ-army but since, it has undergone a unique transition over the years into a fashionable lifestyle sneaker for youngsters all over the world.
The status of beeing a true retro product is underlined by the fact, that production even to day is carried out on exactly the same moulds in the Czech Republic as when it all started 50 years ago. The European manufacturing and the hot vulcanized method of production which means use of natural products only, are vital parts of the DNA of the shoe. It has followed the trends up and down in the ever moving fashionmarket , moving from a humble position in the backyards of Copenhagen into a trendy international urban lifestyle product. With the Danish background in mind it comes easy to compare the faith of BackYard with the one of the famous ”Ugly Duckling” in the story of H.C.Andersen. It took off in poor condition – but ended in a fashionable way. You can see this for yourself by checking the latest range!